Digital Analyst

• Customer analysis using combination of internal and external data
• Work cross-functionally with the business team in analyzing customer segments and uncovering key, actionable insights about users and behaviors
• Assist in the implementation and on-going support of GA360, Google Optimize, and GTM , ensuring that events and other key parameters are being set up in a way that will result in accurate, meaningful measurement
• Develop a web analytics roadmap that prioritizes learning, personalization, and marketing optimization
• Experience designing and executing A/B tests, and providing statistical analysis and insights from the results
• Experience with effective communication of analytical outputs to stakeholders, including development of data summaries, visualizations, and other storytelling methods
• Campaign optimization - managing the flow of data into sales and marketing campaigns
• Optimize customer segments based on profile, engagement, and purchases and analyze lifecycle and lifetime value for all members.
• Website reporting and analysis to support strategic recommendations for optimizations.